i kinda feel like they have already done this http://www.trendhunter.com/trends/absolut-vodka-ad-commercial-both gender commercial http://www.adrants.com/images/vodka_pears.jpg- flavored vodka aimed more towards women. I'm not trying to put your idea down i just don't know if it is a gender specific product. just food for thought.
The first commercial I feel targets both genders, and the second one, I think has room for improvements, so I would like to see a whole campaign just aiming towards women.
I like your idea and would love to see where you take it. I do enjoy a martini now and then but I have never reseached vodka's so I had no idea someone out there is actually already marketing to women. Run with your idea girl !
Love the idea!! I know when the whole tag line of "grey goose got your girl feelin loose" came out the girls in my circle of friends were pulling those bottles off the shelves. I really like the idea! I know when my girl friends and I buy alcohol we go for the fruity drinks & pretty bottles. Parrot bay is our mix drink of choice I think mainly due to design. But maybe another slant you can do is a low car/low carb drink. I know that Vodka tonic is my drink of choice now because their aren't so many calories in it compared to a margarita or mixed drink. Since now beer is also marketed to health conscious people maybe you could have a version for that. just a thought
i kinda feel like they have already done this
ReplyDeletehttp://www.trendhunter.com/trends/absolut-vodka-ad-commercial-both gender commercial
http://www.adrants.com/images/vodka_pears.jpg- flavored vodka aimed more towards women.
I'm not trying to put your idea down i just don't know if it is a gender specific product.
just food for thought.
I'm targeting Grey Goose Vodka. Its website and packaging looks more male gender oriented. I am going to make Pink Swan. Hee hee!
ReplyDeleteThe first commercial I feel targets both genders, and the second one, I think has room for improvements, so I would like to see a whole campaign just aiming towards women.
ReplyDeleteI like your idea and would love to see where you take it. I do enjoy a martini now and then but I have never reseached vodka's so I had no idea someone out there is actually already marketing to women. Run with your idea girl !
ReplyDeleteLove the idea!! I know when the whole tag line of "grey goose got your girl feelin loose" came out the girls in my circle of friends were pulling those bottles off the shelves. I really like the idea! I know when my girl friends and I buy alcohol we go for the fruity drinks & pretty bottles. Parrot bay is our mix drink of choice I think mainly due to design. But maybe another slant you can do is a low car/low carb drink. I know that Vodka tonic is my drink of choice now because their aren't so many calories in it compared to a margarita or mixed drink. Since now beer is also marketed to health conscious people maybe you could have a version for that. just a thought
ReplyDelete