Call of Duty (product reposition)

I plan to reposition the Call of Duty franchise towards more of a female audience, since video games are mostly marketed towards men.

Design Brief

Who?
This product will be specifically marketed towards women between the ages of 18-35. Since video games are too dominated towards men and I know women who do partake in gaming, why not make a Call of Duty version for women? There’s no reason girls should be left out.

What?
The product is the video game “Call of Duty: Black Ops.” Via the online networking of video games, those who grow tired of the basic levels can have the option of downloading new levels in different game modes. I still haven’t thought of a title for the download. These will be gender specific game modes for women who are into gaming, the same game, just women modes.

Where?
This product can be purchased online via the Playstation Network on X-box live, both systems the game “Call of Duty” is produced for.

Why?
The market of videogames for women is a market that goes untouched. I have yet to see millions made from a videogame marketed toward women. It will also encourage men to play videogames with their girlfriends instead of forcing them to take a step back and watch, or, her feeling out of place due to the emotions that follow in-house competition.