My design brief is about a wellbeing monitoring system called Sonamba for Senior Citizens that's going to be redesign to appeal to "twenty-something" age group.
Sonamba is packaged as a user-friendly, aesthetically pleasing digital photo frame with touchscreen interface and built-in cellular connectivity. It is designed to be a part of everyday living — empowering seniors as well as their caregivers to live life on their own terms.
How do you plan to market to them?
ReplyDeleteFantastic. When I first saw this, I had no idea it was meant for the "senior" market. The trouble you might run into is that it is similar to having an iPad or an iPhone. Maybe call out some features that make it different? There are so many possibilities here. An excellent choice.
ReplyDeleteHow is this going to appeal to "twenty-something" age groups? I agree with Sarah, it sounds like it would be similar to iPads.
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