Design Brief
Product Repositioning
Life Alert
WHAT
Life alert is typically designed towards senior citizens, but I will redesign its promotions to communicate towards a younger demographic in twenty-year olds. The Life Alert will offer new features that an ordinary Life Alert will not. Additional features include; calling fire department and police, blue tooth, and GPS.
WHO
The target market for this product will be geared towards the twenty-year old demographic, regardless of gender. Within the said demographic, which may also include parents and young children, their lifestyles and interests in technology will be suitable especially if they live an active lifestyle.
WHY
We revolve around technology in today’s society and are in this societies digital age. They are coming out with phones that will have the ability to acquire GPS to get somewhere and ability for Bluetooth. But in the end if they call the police or fire department based on an emergency it will take them a while to find and locate them. While with life alert the police would be able to directly pinpoint where the victim is in less time than trying to track a cellphone.
HOW
I will be creating a comprehensive promotional campaign to help promote this product to the target market. This will include promotional designs such as magazine ads, packaging, brochures, and flyers. The promotions will be innovative and communicate with the target market.
Research
http://www.lifealert.com/classic.html
http://www.lifealertmedical.com/?gclid=CNmsztm4l6gCFUY0QgodmGGwBg
How much will they cost?
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