Wednesday, April 27, 2011

Project Two- Gender re-marketing




So our next project is to choose a product normally marketed towards one gender and not the other. Naturally I thought of lipstick, tonka trucks, and all the other immediate stuff. Part of my research was looking up products that would be marketed toward each gender and heres a cool site i came across.

http://guyism.com/lifestyle/8-female-products-that-make-me-glad-im-a-guy.html

I tried to look for a product that, in reference to our first essay response... would be fun. After all, our designs are that much better when we have fun with the creative process. When I saw "spanx" on this list I couldnt help but think of all the tv shows ive seen bagging this. Ive personally never tried them, but i still see them in the end caps of stores. So I chose spanx and I think itll be fun trying to sell this to the guys!!!!!!!

Sketches soon to follow.

2 comments:

  1. That is a really interesting product to see in males. I think it is a great product to work with and I can't wait to see how it turns out.

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  2. It is a cool idea! I look forward to hearing more about the product.

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