Project II - Design brief

Project 2: Gender - PURSE HANGER

My idea is to take the ever so popular woman's purse hanger and market it to men. The business man especially who has to carry a briefcase, man tote, or messenger bag will be interested in this item. They will no longer have to put their expensive bags on the dirty ground when out for business meetings or luncheons. It will also help to keep the floor area around their table clear and no one will trip or kick their bag.

The man's version will not be full of bling or cute pictures and will be of a bit heavier construction to hold the larger man bags. Disk designs can run the gamet with business logo's, monograms sports, alumi emblems, and the armed services logos.

Price point will be between $15-25 depending on the disk design.

Chemical Beauty Peel for Men

General Information (what)

This Product Repositioning is for Chemical Beauty Peel. It is peel is a hydrating, exfoliating, deep cleanser, enriched with Aloe Vera, and vitamins. The Peel is going to be scented with masculine scents. The peel is also capable of reducing dark circles, and in creases immunity.

Target Audience (who)

This peal is guarded towards men with less than perfectly manageable skin. The is for the busy man that regular maintenance is a challenge, but does fine time every now and then to pamper himself.

Message (why)

Even guys should feel fresh and rejuvenated. This product will take care of the man’s skin for very long time. Clear skin is sexy skin.

Communication (how)

This product will be promoted through Magazine ad, Website, Point of Purchase, and Packaging.

Design Brief: aXe For Her

Hey guys, I really love how the body spray AXE smell. So I decided to create an aXe for Her. I will change the designs of the bottle, but I do not want to change the overall image, I was just thinking of changing the way of advertising.

Bras for men!

I have looked in to creating bras for men, but more specifically workout bras that are made for those over-weight or obese men who are going to the gym and trying to slim up. These bras will be discrete and functional. They will be built-in to regular cotton t-shirts and they will give amazing back support that is much needed for those who have a little extra weight that hinders their workout.

Call of Duty (product reposition)

I plan to reposition the Call of Duty franchise towards more of a female audience, since video games are mostly marketed towards men.

Design Brief

Who?
This product will be specifically marketed towards women between the ages of 18-35. Since video games are too dominated towards men and I know women who do partake in gaming, why not make a Call of Duty version for women? There’s no reason girls should be left out.

What?
The product is the video game “Call of Duty: Black Ops.” Via the online networking of video games, those who grow tired of the basic levels can have the option of downloading new levels in different game modes. I still haven’t thought of a title for the download. These will be gender specific game modes for women who are into gaming, the same game, just women modes.

Where?
This product can be purchased online via the Playstation Network on X-box live, both systems the game “Call of Duty” is produced for.

Why?
The market of videogames for women is a market that goes untouched. I have yet to see millions made from a videogame marketed toward women. It will also encourage men to play videogames with their girlfriends instead of forcing them to take a step back and watch, or, her feeling out of place due to the emotions that follow in-house competition.

Project 2 Design Brief (Baby Slings for men)

Project #2: New Spice for Women

My product that i'm introducing is called "New Spice for Women". New Spice for Women is a aftershave for women that likes to stay smooth and soft facially, but not excluding legs and

arms. Women needs a little swagger to stay on point with their man at all times, just in case of back up. One whiff of New Spice and the competition recognizes the swagger on site.

sketches

So What im going for is overly manly, or overly cartoony ads 50's style. Think of the viagra ads where the guys face was just TOO happy, or the 50's ads with a womans face and a sarcastic comment. i liked the look of those. I havent come up with a name, or exact tagline yet. The one im using now just for text purposes is "get spanked with spanx!"

1st design:

overly dramatized face with an example of long manly legs in spanx under it.

2nd design:

Football player flexing with the caption "too many oreo pies? look fit with spanx!"

3rd:

closeup of over happy "viagra" face with a shillouete in the far back round, and an example of shining spanx in the corner. tagline "get spanked with spanx!"

Creative brief for Project 2 : gender Repositioning

The Mark

The project this time around will be to reposition a product based on gender, Firstly I think this was slightly challenging for me because, I have a really weak gender line when it comes to product usage in general , so Thinking really hard I came up with the idea to Reposition an over the counter medicine commonly used by women when they're experiencing pre-menstrual difficulty
Formerly known as Midol, I propose that there can be an equally successful market redeployment for those time when a guy jut has to much pent up anger and energy.

Branding will be called Guydol used to take the edge off

The product will be generally targeted to men, especially men who are in the age range of 21-37 who either are naturally over aggressive and or have been using certain performance enhancing steroids. In which case there will be Guydol extreme or extra strength.


The tag line will be, "chill out,Take a Guydol"

Competitive cproducts are basically elicit drugs and prescription medications .

IDEA CHANGED!!!!

Change of plans....

I am totally doing AXE FOR WOMEN!!!! plus body soap :)

I feel this would be a way better idea than food soap so that idea is now free :)

Tinted Moisturizer

Vodka for Her

Rock Hard Nails - Yes it's nail polish for men

Need I say more?

Mary Kay, for men

So far this is what i have for a design brief, i chose to do mary kay beauty products because men like to look pretty too.

Self Tanners

I've included all preliminary designs except the design for the webpage banner

Gender Re-Positioning

Go Girl Soap

a.k.a. Food Soap

Instead of solely focussing on women for this product I will be gearing all the advertising for men. It will include soap like beer, nachos, hamburgers exc.

In Limbo

I still haven't decided on a topic for my project 2 so as soon as that comes to me I will put another post: )

Thanks

Neckties for Women

For this project I will choose to reposition the neckties for women. There is my Design Brief.

What:
I choose to reposition the neckties for women. The necktie is a long piece of cloth worn for decorative purposes around the neck or shoulders, resting under the shirt collar and knotted at the throat. Men and boys usually wear neckties as part of regular office attire or formal wear. Neckties are traditionally worn with the top shirt button fastened, and the tie knot resting comfortably between the collar points.

Who:
Neckties are sometimes part of uniforms worn by women, particularly at restaurants and hotels, and some school also require girls to wear necktie as part of the uniform. But the target audience for my product reposition will be women who pursue fashion, not just women in uniform require to wear necktie.

How:
I would like to design a feminine product packaging, an interesting iPhone and iPad app, one website and one magazine ad. Women's neckties tend to be slimmer than men's, and more flattering look, and come in more color and print assortments than men's. They have more color and more style of wear with neckties than men.

Why:
The necktie has transcended concept and has become a part of women's fashion, but not most of the women have neckties. Although some working women can be seen supporting a colorful cravat either in the form of a men's necktie loosely worn around the shirt collar, but the numbers are not much. We need to widen our target to expand the market. That is the reason why I add more color and style. I believe that a pretty package and an interesting app will attract more women customers.

And I can not come to class today, I would love your comment on my project.
I have a idea for the iPhone and iPad app. It can buy the necktie online but also a interesting game. When people play this app, they will take a phone first, then they can see the left side of photo will have many color and style of neckties, they can use their finger to drag the necktie on their photo, and identify the most suitable necktie.

Wild One Fragrance by Victoria's Secret

original product

Design Brief Rough

Proactiv For Men

What? I chose to reposition the acne treatment product Proactiv towards men. Proactiv’s advertisements all feature soft pastel colors, and it is endorsed mainly by women celebrities or male celebrities (Justin Bieber) who appeal mainly to women. The packaging design features very soft rounded edges and soft colors to appeal to women.

Who? The target audience for my product reposition will be men who suffer from acne and men who care about their appearance. The type of men who purchase this product will be those who are around people all the time, from work related events to social gatherings. Through my research I found out that the median age of men who suffer with acne is 26.5.

Where? This product will be sold at retail stores that sale men’s clothing and also men’s cologne. I’m thinking of places like Macy’s, Urban Outfitters, JCPenney, etc. I think it is also necessary to have an option to be able to buy online. Acne problems is something people are embarrassed about so having the option to buy confidentially from the privacy of your home, will motivate some people to purchase the product.

Why? According to WebMD, there are “17 million adults in the U.S. have acne, with 25% of them being men.” I feel that men do not have options when it comes to buying certain “beauty” products to take care of acne. Proactiv seems to be a good product for acne, but it is aimed more towards women. After doing some research I found a video of Katie Rodan, cofounder of Proactiv, explaining how they conducted market research for their product. She specifically says that they had a focus group of 30 women. Even though I don’t have the resources (or motivation) to conduct a focus group of 30 men, I’ll use techniques learned in graphic design to rebrand the product to appeal to men.

How? I want a masculine product design and packaging for the ‘manly’ version of Proactiv. I will use bold fonts, darker colors, and maybe experiment with different finishes for the product such as brushed metal. I will make a magazine ad and design it to fit in a GQ Magazine. A website layout will also be part of my promotional designs. Packaging will most likely be my third choice for promotional design because I think that’s going to be the most important element to attract male customers. For my final promotional design I will choose a billboard, bus stop poster or maybe some ads that will be places in men’s restrooms at clubs, bars, stadium and music venues.

Katie Rodan Lecture (Cofounder of Proactiv)

http://academicearth.org/lectures/market-research

Webmd

http://men.webmd.com/guide/acne-treatments-men

Project 2 Repositioning of Lawn Mower

For this project I will be repositioning the machine that most men use to cut their grass: a lawnmower. It will now target women as not only a lawn mower but as an exercise machine. Here is a short brief:

Who: Targeted for women, generally single, who do not have a husband or bf or who's significant other mainly just does not want to mow the lawn.

What: Lawn mower that will also work as a workout.

How: It will have a heart rate meter as well as tell you how many calories you have burned and the distance. Women will be able to workout and burn some calories and mow the grass at the same time.

Why: Because some men do not want to mow the lawn or some women do not have men to do it for them and they have to do it themselves anyway. This will give them the opportunity to knock two things out at once. It might motivate women to mow the lawn more ofter or do it with joy because she will know that she is also getting in a good workout.

Just wanted to say bye!

Hey guys,

I just wanted to say good bye and good luck to everyone. I had to withdraw from my classes this quarter due to my pregnancy. You guys are an awesome bunch and I wish you all the best.

If anyone would like to get ahold of me, you can email me @ kat.lange@hotmail.com. I would love to hear from you. Good luck with your assignments.

Kat Lange

Project Two- Gender re-marketing

So our next project is to choose a product normally marketed towards one gender and not the other. Naturally I thought of lipstick, tonka trucks, and all the other immediate stuff. Part of my research was looking up products that would be marketed toward each gender and heres a cool site i came across.

http://guyism.com/lifestyle/8-female-products-that-make-me-glad-im-a-guy.html

I tried to look for a product that, in reference to our first essay response... would be fun. After all, our designs are that much better when we have fun with the creative process. When I saw "spanx" on this list I couldnt help but think of all the tv shows ive seen bagging this. Ive personally never tried them, but i still see them in the end caps of stores. So I chose spanx and I think itll be fun trying to sell this to the guys!!!!!!!

Sketches soon to follow.

Almost done with my designs - LifeMeter Blood Glucose Monitor

I have the packaging design, website layout and iPhone app complete. Just need to work on my magazine ad, then I can concentrate on doing the process book and setting everything up for print. A lot of work!

This is the icon for my iPhone app. The app will sync between the blood glucose monitor and your phone to have your information with you at all times. It also will offer tools to keep track of food and medication intake.

This will be the "home page" for the app.

This is what it will look like if you navigate to the 'Logs' section of the app.

The website layout continues with the same color scheme and feel of the rest of the designs. I wanted something very simple and straight to the point. Our target audience has a notoriety of having low attention spans, so I believe a simplified theme throughout my promotional designs will work best.

New and Improved Photoshopped iCane

So this week I haven't got much done on the project due to unforeseen stupid problems. I did however get the layout of my magazine page completed. I have changed my mine from wanting to do a POP design to wanting to do a mock up of a webpage design. I've never designed a webpage before, but I think it would be a nice challenge. This weekend will hopefully be kinder to me and I will get to immerse myself in this project and come out with a nice final design.

Update on my promotional designs

Week3: Sarah Underwood Design

Poster: Mysterious, Makes people wonder what the product is

Flyer: Explanation of what is included in the product.

Facebook App: Explains a little more in depth of what the product is.

Website: Incomplete, Still working on the look and feel of how I would like to display it.

A'broad Audio Repositioning

I'd have to admit, the class competition bar has been raised, so I almost completely scratched my original ideas towards positioning A'broad Audio towards the "twenty-somethings".



(^ my original package and logo.... which were absolutely thoughtless, and will be displaying in my workbook)

I plan on advertising through a magazine ad, brochure (or, catalog inside the package), package design (which is under construction), and some other means (maybe a website)....




(^a trifold of the catalog/brochure)